Born in Ethiopia in 1994, I was adopted when I was really young by a French couple. I grew up on a farm close to Angers, in the western part of France. I have always been drawn to music and especially to singing, so I started at school and decided to learn more about it. I participated in the school band and organized many events such an improvs, open mic, jam sessions, etc. Through these events I met musicians and joined some bands as a singer and started jamming.
After high school where I concentrated in the sciences, I was admitted into the IESEG School of Management with the objective to learn general management and useful skills to work in music management. IESEG is part of the Catholic University of Lille, the largest private university in France located in the northern city of Lille. I moved to Lille and started a new band with other students. By this point I was performing and also managing bands and dealing with bookings, logistics, etc. In 2014 , I spent my entire third year as a foreign exchange student within the bachelor program at the Symbiosis Center for Management Studies, part of Symbiosis International University in Pune, India. This year was an amazing experience. I had the opportunity to travel within both India and in Sri Lanka. During this year abroad, I met many people and discovered a really different culture. I also went to jam sessions in order to meet musicians and played in bars with them. I returned to France in April 2015 and did a two-month internship with an independent reggae label in Le Mans, the home of the 24 hours of Le Mans endurance sports car race. I managed to work a VIP event there during this famous race.
I am now in my second year and final semester of my M.Sc. program in Management at IESEG School of Management in the Entrepreneurship and Innovation track. This semester I am writing my thesis about independent labels in the new music economy and the new business models that are emerging in order to understand the new role of these structures.